Zil's Fauzi: ENTRY 5: Revolution of Technology in Proton Car 1985-2015

Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited).

The concept of a National Car was first conceived in 1979 by Tun Dr. Mahathir bin Mohamad, the former Prime Minister of Malaysia with the goal of enhancing Malaysian industry.

The National Car Project was approved by the Cabinet in 1982, leading to the official founding of Proton on 7 May 1983.

Proton approached Mitsubishi Motors between 1983 and 1984 and brokered a joint venture between both companies for the production of the first Malaysian car. The result of the collaboration was the Proton Saga, which launched on 9 July 1985.

It was based on the second generation 1983 Mitsubishi Lancer Fiore 4-door saloon and powered by a 1.3-litre Mitsubishi Orion 4G13 engine. The first Proton Saga to roll off the production line in Shah Alam is preserved in the Muzium Negara as a symbol of the beginning of the Malaysian automotive industry.

Sales of the new Saga outstripped supply and Proton struggled to meet the growing demand, but by mid-1986 it had captured a 64% majority domestic market share in the Below 1600cc segment.

Together with revolution in information technology to millennium year, automotive industry specifically our 1st National Car: Proton don't wants left behind in automotive industry. From year 1985 until now all combination of new technology can be view in new model of IRIZ such as:

SMART TECHNOLOGIES

Android-powered touchscreen entertainment system with built-in GPS and Bluetooth link for media device to you in the groove.

PUSH START BUTTON

Start up at the push of a button. A high tech feature now available in all Proton IRIZ models.*

KEYLESS ENTRY

Proton IRIZ passive keyless* system gives you the convenience of keyless entry, push-button start and remote trunk release.

PROTON TOUCH SCREEN INFOTAINMENT SYSTEM

Android-powered touchscreen entertainment system with the built-in GPS and Bluetooth link for media device which keeps you in the groove.

The revolution of information technology give reflection include:

http://ubiquity.acm.org/article.cfm?id=1399619

In many ways, technology simplifies life:

The rise of a leisure class
A more informed society can make quicker responses to events and trends
Sets the stage for more complex learning tasks
Increases multi-tasking (although this may not be simplifying)
Global networking
Creates denser social circles
Cheap price

In other ways, technology complicates life:

Pollution is a serious problem in a technologically advanced society.
The increase in transportation technology has brought congestion in some areas.
Techniques
New forms of danger existing as a consequence of new forms of technology, such as the first generation of nuclear reactors.
New forms of entertainment, such as video games and internet access could have possible social effects on areas such as academic performance.
Increases probability of diseases and disorders, such as obesity.
Social separation of singular human interaction. Technology has increased the need to talk to more people faster.